060 – Are You a Success? A Conversation with Steve Laube

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Are You a Success? Steve Laube Literary Agent joins us on the Write from the Deep podcastSuccess means so many things in our world today, but how can we, who write because God has asked us to, know if we’re a success? Come join in the conversation with literary agent Steve Laube to understand true success and how to measure it.

Steve Laube, president and founder of The Steve Laube Agency, is a 36 year veteran of the bookselling industry. He began his career in the bookselling arena, and his store in Phoenix was named the Christian Booksellers Association (CBA) store of the year in 1989. He then spent 11 years with Bethany House Publishers rising to the position of an editorial director. In 2002 he was named the AWSA Golden Scroll Editor of the Year. The next year he became a literary agent and soon formed The Steve Laube Agency. Later he was named the ACFW Agent of the Year. Recently he was inducted into the Grand Canyon University Hall-of-Fame by their College of Theology. He is the President of The Christian Writers Institute and has published the latest edition of The Christian Writers Market Guide (also available online). In addition he serves as the Publisher for the Enclave Publishing imprint of Gilead Publishing. He is married with three grown children and one grandchild.

Key points on defining success

Success is very difficult to accurately define because each person tends to measure it their own way. The world often defines success as money, fame, or fortune. But how do we as writers define what is the worst and best that could happen for our writing project? Or our career? We can’t ask someone else to quantify success for us. We need to sit down—with our spouse, our family, before God—we need to sit down now and specifically define what success is.

The difficulty is that if it’s based on numbers, say we want to sell 50,000 copies of our book, and we sell 48,000, does that mean it’s a failure? Did God fail us?

It’s also problematic to go too far in the opposite direction, to make our definition based too much on sentimentality. If we say, “Well, I just want to do what God wants me to do,” that may be true but it also feels like a cop out because we can blame God if we just got too busy, or we got sick, etc.

There are all sorts of things that interfere with measuring anything, and it becomes a spiritual problem. So many authors get dissatisfied. What if you get a taste of success and you made some good money on your first book? It’s easy to make your career all about yourself, to get into a “me, myself, and I” mentality. And that’s where it becomes a problem. If you feel like that sales number will be easy to do again, you are now setting expectations and defining success in the form of human criteria.

If it is all about “me, myself, and I,” we can never be happy.

Too many authors are unhappy because either their next book isn’t as successful as the last, or it is successful, but it’s still not enough. Wanting, needing, “more” attacks the writer at the very core of their relationship with God, at the core of what is peace and contentment.

We have to find peace in the midst of rejections, failures, poor reviews, problems with our editor, low book sales, or whatever. Our perspective is easily skewed. We forget that everything we do in this industry is an amazing involvement to begin with no matter how many people we reach.

Steve knew a woman who spent a thousands of dollars to self publish her book. It hardly sold any copies, and she was disappointed. Yet later she said her niece read it and came to the Lord because of it. When asked if she’d have spent that money simply to ensure her niece came to the Lord, she said, “Oh my goodness, yes.” There is no price tag on that. There is no human measure.

God works on the offbeat, but we get so focused on the beat. On our ideas and expectations: “This is when and where I should be published, and this is how many copies it should sell…” And God says, “Yes, but. One person was brought into eternity through that book. How much does that measure as success?”

What’s humbling about this task as writers is how people see things in our writing, and how they’re changed by it in ways we never thought or anticipated. Each reader brings his or her own experience to the book, and it becomes a new creation just for them. God works His will through the words we put on the page in order to speak to someone’s heart.

We’re constantly trying to measure in human terms and we can’t. We can’t comprehend God’s economy. He’s the one who’ll leave the ninety-nine to go and find the one. Are we willing to be the writer who writes to that one rather than the ninety-nine? Or the ninety-nine thousand?

This writing journey isn’t about how you feel about success, or how does success make you feel. It’s: What does God mean to happen for you and for your readers? What is God’s intent in this and how is He using you to accomplish that intent? It’s not about feeling good about hitting the bestseller list or feeling bad because you didn’t win some award. None of that matters. What matters is if you’ve been obedient, and if you’ve put on the page what God asked you to put on the page.

Jesus says in John 15:16, “You did not choose me, but I chose you to go and bear fruit, fruit that will last…” We can’t measure that fruit with quantifiable human standards. All we can do is walk in that, be obedient, and trust that that fruit is going to happen in us and others however God wants it to happen. In man’s world, fruit rots, but in God’s world, fruit can last forever.

When you focus on yourself, it goes back to “me, myself, and I,” and you get wrapped up in yourself—in self doubt, self criticism—and you begin to worry, and worry eats away at your soul. There’s an anonymous quote that says, “Worry is wasting today’s time, cluttering up tomorrow’s opportunities, with yesterday’s problems.” Where is our faith when we do that? What are we trusting in?

Ignatius Loyola said, “Work as if everything depends on you, and pray as if everything depends on God.” We need to focus on working hard, doing our absolute best for God’s glory, and at the same time praying and trusting that God’s glory will be magnified in the work that we do no matter what that looks like. Because if we try to put a label on it, and try to paint a picture of it, we WILL be disappointed.


Our New Year’s exhortation to you

Stop, take a good look, pray—and not just for a day or a week, but for some serious time—asking God what success really means for you. Ask your spouse, your kids, get them all involved so you have a solid understanding of what true success is for what you’re doing. So that when the time comes—and you know it will—that you’re discouraged, or you feel that you’re a failure, or that voice comes at the back of your head saying, “Whatever made you think you’re a writer?” you can answer with certainty that God came to you asking you to do this. And you can say “I am a success because…” and you can list out what He tells you is the measure of success and what you know within your heart is a true measure of success.


We want to hear from you!

Have you wrestled with the definition of success? What have you learned through that?



Are you successful? Come join us and guest Steve Laube and find out!


  1. Linda says:

    So much good here. Thank you and Steve for this podcast. The topic of success came up among a group of writers this same week and interesting how each person defined it. The common theme was how it was a universal need. I like that God so often uses what seems unsuccessful to let the world know about Him. Maybe, like you’ve said here, it is unsuccess to us because we try too hard to make it ours and God just wants us to let Him do the creating for His purpose.

    • Karen Ball says:

      Linda, I’ve come to the place where I believe it’s the need to matter somehow, to someone…the need for significance that is universal, and thinking you’re a success at something helps meet that need. We all want to feel as though our lives matter, but what we too often miss is that what really matters is God, and opening people’s eyes, minds, and hearts to Him. It’s not about us, but about Him. Which Steve spoke to so well.

      Thanks for joining us!

  2. Joey Rudder says:

    I’m so thankful for this message. I’ve struggled with the meaning of success in my life for many years. After graduating from college and struggling to find a job in my field (writing), I started working at a local factory. The comments from others really hurt. Those I’d gone to school with ridiculed me for not holding out for something better while some of the women I worked beside literally laughed at me; we were making the same amount of money and they didn’t need to go to college. It seemed the joke was on me.

    Fast forward about ten years and I quit working at that factory to stay home and raise our daughter. Again, more ridiculing came as this was seen as a negative move: “Quit a decent paying job with benefits and quarterly bonuses? You must be nuts. Or lazy.”

    What I’ve learned through it all is that I can’t gauge my worth through others’ eyes or the amount of money I earn. I’ve also learned how wonderful it is to be with my daughter, to take care of her when she’s sick (her entire Christmas break!), to talk to my husband every day and not communicate through notepads on the kitchen counter, and to cherish the time I have with my Heavenly Father when the house is quiet and it’s just us.

    With more recent ridiculing: “You only have one child and she’s 12? Why aren’t you working? You must be lazy.” I’ve learned I don’t owe anyone an explanation for my “lack of success.” I spend time with God, my family, and I’m writing for His glory. I’d say those are treasures I’m storing up in heaven!

    And I’ve learned how truly blessed I am to have this time. God is beginning to open new doors in my life, those I would have missed had I been working outside of the home some 50 hours a week, and I’m excited to see what’s in store.

    I want to sincerely thank all three of you for your words during this podcast. I’m going to pray, “What does success mean for me?” concerning my writing. Honestly, I’m praying my book becomes one of those Steve mentioned that impacts the readers: “A small city that has been changed forever.” Wow.

    Thank you and God bless you.

    • Karen Ball says:

      Joey, thank you so much for sharing your experiences. I’m praying that move people to realize that speaking words of ridicule or condemnation only serve one master, and it’s sure not the Lord. We need to be focused on speaking truth and kindness, and frankly, mind our own business. It’s nobody’s call but God’s what we do with our time and talent.

      May He continue to open doors that lead you ever closer to Him.

  3. Carolyn Miller says:

    Such good encouragement for the start of the year! Thank you for the reminder about what is really important: eternal perspective.

    • Karen Ball says:

      Carolyn, you’re so right: eternal perspective. If we keep our eyes on the Master and what matters to Him, we’ll find our lives not only more peaceful and joyful, but more fruitful as well. Blessings to you!

  4. Ingrid C. Meador says:

    What a succinct and beautiful description of success: God’s will through my writing as He prompts. Thank you so very much! “IT’S ALL ABOUT YOU!”

    • Karen Ball says:

      Steve has a wonderful way with speaking truth, doesn’t he? So grateful he joined us to share his thoughts. May God guide and bless you, Ingrid, on this path of writing.

  5. Thank you, Karen, Erin, and Steve for this ultra-encouraging message. May 2018 be a fruitful year of the everlasting kind in all the lives and writing of those whom God has called to write for His glory.
    Blessings ~ Wendy Mac

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